Lomography HAS ARRIVED at High Exposure!
Lomography is taking Australia by storm with quite a following. Here at High Exposure we are proud to announce we are the exclusive distrubutors from Palm Beach to Manly. Buy Lomography on Sydney's Northern Beaches - You will only find it with us at Newport Beach. We stock a full range of Lomography Camera and Accessories.
Yes we can develop and print your 120mm and 35mm films
Take one good look at a Lomograph and you’ll see that it holds a charm all of its own. Somehow everything is amplified and ordinary objects stand out, enhancing details that would normally go unnoticed. How can this be? We’ve narrowed it down to an ever-changing formula of certain variables like… shadowy vignetting that mysteriously frames the shot, light leaks, grain you could chip a tooth on, the magic of a great lens, deep saturation, just the right amount of contrast... to name but a few. A combination these factors and a healthy touch of the unexpected go into making each Lomograph unique. Essentially, Lomography embraces the element of surprise that only analogue film photography can bring and wholeheartedly celebrates the outcome.
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The 10 Golden Rules
1. Take your LOMO with you wherever you go
2. Use it all the time, at any time - day or night
3. Lomography does not interfere with your life, it's a part of it
4. Get as close as possible to the objects of your lomographic desire
5. Don't think (William Firebrace)
6. Be fast
7. You don't have to know what's going to be captured on your film
8. You don't have to know what's on the film afterwards either
9. Shoot from the hip
10. Don't worry about rules
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PERSPECTIVE IS EVERYTHING
A camera originally designed by Russian Professor Radionov for use during the cold war, Lomo's purpose was for spy games and international espionage. However, the camera failed its inventors intentions, when it was deemed not precise enough, light enough or small enough for Russian secret agents to carry on assignment (even though the camera is not much larger than a cigarette packet).
In spite of its failings, the Lomo LCA still remained technically astonishing, being the only camera in the world with a 32mm wide angled lens, capable of capturing shots in all conditions and from any perspective.
SAY YOU WANT A REVOLUTION
"New Generation Lomography" was born when two esoteric Austrian art students, Wolfgang Stranzinger and Matthias Fiegl, stumbled across a second-hand Lomo in a Prague junk shop.
Capitalising on the camera's origins, the pair took shots in true spy style; shooting from the hip, in haphazard directions, to capture their surroundings in a manner that rebelled against the logic of traditional camera composition. The inspired technology of the seemingly humble camera captured moody shots, which boasted obscure light effects against vibrant colour and movement.
The pair was hooked immediately and started spreading the word.
The pursuit of an artistic endeavour for the masses that revolved around capturing your environment in the here and now took off. Soon students from all over Vienna were becoming obsessed with the spy style that is Lomography. Lomos began appearing as installations at raves, becoming a colourful and crazy way for youth culture to define themselves and their surroundings. And so, the Lomographic revolution began.
LIFE AS A SPY
The Lomographic Lifestyle (unlike other 'high brow' artistic revolutions) is for everyone, regardless of your skills or experience with a camera (or any other artistic pursuit for that matter).
Lomography wakes a thirst for adventure, with the promise of an entirely new perspective.
The espionage quality of the shots creates pictures, which are at the same time out-of-focus and sharp, light and dark, enigmatic and mesmerising.
Now much more than a camera, LOMOGRAPHY is a dynamic international organisation revolutionising the way people see, and record, the world around them.
Lomographic Embassies are now set up all over the world and are the only places where people can buy the cameras. The Australian Lomographic Embassy plays host to gatherings of lomographers and keeps members informed about exhibitions, competitions and other Lomo-instigated activities.
We have a full range of Lomography camera and accessories in store. Feel free to contact our store to order your favourite Lomo today.
We sell, develop and print 35mm and 120mm film.
Happy Lomo!
